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Why is dating app Feeld so popular? Fetishes and throuples are only part of the story | Zoe Williams

Established apps were taking attitudes to sex and love right back to the 1950s. Thank goodness for something less traditional

Obviously if you are not on any dating apps, you shouldn’t have any opinions about them, and you definitely shouldn’t worry about other people’s opinions of them. But I have been hearing so much about Feeld that I can’t ignore it.

People sometimes call Feeld the “throuples” dating app because of how it started: a tech entrepreneur couple, Dimo Trifonov and Ana Kirova, considering opening their relationship, had an idea for an app that they originally wanted to call 3nder. In fact, it’s not just for throuples, but anything remotely unconventional, dating-wise, from ethical non-monogamy to the most casual one-time-only hookup.

Zoe Williams is a Guardian columnist

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