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‘We’re ready to explode in scale’: Adam Chapman, the Heat Geek founder set on getting Britain decarbonised and warm

His digital startup is spreading the word about heat pumps by offering training for installers, information for homeowners – and guaranteed efficiency

When Adam Chapman decided to fit a heat pump in his 97-year-old home last year, there was no shortage of heating engineers willing to do the work. But as the founder of Heat Geek, a startup that matches homeowners with trained installers, he was unlikely to have struggled.

“I was swamped with offers,” he says. The job was done by a small team of vetted, highly skilled installers certified as “Heat Geek Elite” after completing the training offered by Chapman’s startup. They were also good friends.

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