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HomeBusinessAsda owners under pressure as chain’s share of market hits ‘new nadir’

Asda owners under pressure as chain’s share of market hits ‘new nadir’

Sales fell 6.4% in the three months to 10 August as it became the only member of the big four to see sales drop

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The owners of Asda are facing mounting pressure after figures showed the struggling supermarket chain’s share of the grocery market reached a “new nadir” as sales fell sharply this summer.

The grocer’s sales fell 6.4% in the three months to 10 August, equivalent to more than £2bn in lost revenues, as it became the only member of the traditional “big four” supermarkets to see sales shrink, according to analysts at NIQ.

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