It’s paper straws and compostable cups for the masses, space travel and $600m weddings for their overlords. No wonder everyone who can afford it wants a doomsday bunker
Jesus, if I remember correctly, usually travelled by donkey or by foot. Today’s corporate saviours, however, have more elevated tastes. Last week Starbucks made headlines after it was revealed its new CEO, Brian Niccol – who has been described as the “messiah” the ailing coffee company had been searching for – will be commuting to the office via private jet. Niccol, you see, is generously going to abide by the company’s policy of being in the office three days a week. But since he lives in California and the Starbucks HQ is more than 1,000 miles away in Seattle, a corporate jet is really the only way to go.
Did anyone at Starbucks sit down with a cup of coffee and ponder the optics of this before sealing the deal? Because the optics are terrible. Back in 2018 the company made a lot of noise about how it was getting rid of plastic straws and working towards a recyclable and compostable “cup solution”. What’s the point of that posturing if you’re then going to stick your CEO on an emission-spewing private jet a couple of times a week? As environmental groups and plenty of angry people on the internet have pointed out, this supercommute makes a mockery of Starbucks’ supposed “green agenda”.
