The idea that splashing out on nail, hair, eyebrow and lash treatments increases your chances of a better social life, relationships and jobs has taken a firm hold on social media – but what’s driving it?
For Hazel Wood, getting a beauty treatment is not just an occasional treat. The 28-year-old influencer spends about £500 a month on grooming appointments, including £80 on pedicures and manicures, £70 on eyebrow lamination (where a chemical solution is used to straighten and reshape brow hair) and £60 on her lashes. On top of this, she pays about £250–£300 on Botox every three to six months.
These treatments, she says, play a vital role in her life. “It makes me feel as if I’m showing up as my best self. When I don’t feel I’ve made myself look very nice, I struggle to feel confident and productive, and I also have a hard time interacting with people.”
