Monday, December 23, 2024
Google search engine
HomeBusinessBreaking the mould: jelly goes from children’s favourite to star food

Breaking the mould: jelly goes from children’s favourite to star food

Top chefs and celebrities are embracing the humble jelly, with supermarkets reporting sharp rise in sales

It has long been a staple of children’s parties and hospital dinners, but now jelly is taking a star turn after being embraced by everyone from Michelin-starred chefs to the fashion industry.

On social media, videos of elaborate wibbly wobbly jellies are racking up hundreds of thousands of views. The star of Kim Kardashian’s latest campaign for her underwear brand Skims isn’t Goldie Hawn or Kate Hudson but a shuddering dome-shaped pink jelly. Supermarkets are reporting a rise in sales of jelly cubes while the online vintage homeware site Vinterior has had a 500% rise in sales of antique jelly moulds in the past six months.

Continue reading…

RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -
Google search engine

Most Popular

Recent Comments